Simulation · Tycoon2 years old#19659 by players#7793 in Simulation

Makeup Store Simulator 💄 e.l.f. UP!

byEe.l.f. UP!·146,104 favorites

▼ 2 (66.7%)since 08:00 AM

3 08:00 AM

Counted by Baseplate since 10/27/26 · refreshed every 1 h

24h peak3last 24 hours

Peak since tracked310/28/26

Approval96%330.92K likes

Total visits34.11M~31.18K/day (lifetime)

Favorites146.1K+134/day (lifetime)

On Roblox1,094 d10/30/23

Why it changed

vs this time yesterday

The comparison appears once we have a count from this hour yesterday.

Updates

Average players before the release, and in the first 3h and 24h after

CSV Updates

Updated	Release / milestone	Online before	First 3h	First 24h / Reach
10/19/26	Game PassCashier NPC (399 R$)	—	—	R$399
08/31/26, 15:52 UTC	Roblox updateRoblox place update	—	—	—
07/03/26, 03:50 UTC	Game eventBIG FOOT QUEST! PLAY NOW!	—	—	—
06/16/26, 18:00 UTC	Game eventwhat the h.e.l.f.? PLAY NOW!	—	—	—
06/10/26	Game PassCEO (2499 R$)	—	—	R$2,499
05/29/26, 21:00 UTC	Game event🔨 Building Improvements Effects + Improvements!	—	—	—
05/22/26, 21:15 UTC	Game eventTHE DOUBLE EVENT PLAY NOW	—	—	—
04/27/26	Game Passe.l.f. Made Millionaire Pack (999 R$)	—	—	R$999
04/24/26	Game PassSci-Fi Decorations (149 R$)	—	—	R$149
03/31/26, 23:35 UTC	Game event🚨 Vanity Vandals Event! PLAY NOW!	—	—	—
03/12/26, 21:05 UTC	Game eventNEW SHERBET PUNCH EVENT! PLAY NOW!	—	—	—
02/26/26, 20:35 UTC	Game eventDescubre e.l.f.ecto EVENT Play Now!	—	—	—
02/10/26	New badgeWelcome to e.l.f. UP! Welcome to e.l.f. UP! Open your first makeup store and shine.	—	—	69.76K earned+139 / 24h
02/06/26, 23:30 UTC	Game eventSUPER BOWL EVENT IS LIVE! PLAY NOW!	—	—	—

When people play

UTC

By day

UTCCSV

Day	Average	Peak	+ Visits	+ Favorites
10/28/26 (Wed) · today	3	3	—	—
Lifetime daily avg (1094d since launch)	—	—	+31.18K/d	+134/d

Game passes

26 on sale · From R$49 to R$2,499 · Median R$399 · Buy all R$16,624

CEOAdded 06/10/26

R$2,499

Socking ManagerAdded 03/16/26

R$1,999

Store ManagerAdded 12/02/25

R$1,999

Ingredient GeneratorsAdded 12/02/25

R$1,499

e.l.f. Made Millionaire PackAdded 04/27/26

R$999

PlannerAdded 04/17/26

R$999

PERMANENT +100% XP BoosterAdded 04/16/26

R$799

PERMANENT +100% Cash BoosterAdded 04/16/26

R$799

Car PackAdded 11/22/25

R$749

Hire More WorkersAdded 04/15/26

R$499

Show all 24 game passes

Double Pet EquipsAdded 12/18/23

R$499

Cashier NPCAdded 10/19/26

R$399

Icon in the Making PackAdded 04/27/26

R$399

PERMANENT +40% Customer Luck BoosterAdded 04/16/26

R$399

More LandAdded 11/27/25

R$399

Recolor BuildingsAdded 01/22/26

R$299

Viral Starter PackAdded 04/27/26

R$149

Sci-Fi DecorationsAdded 04/24/26

R$149

Galaxy MaterialsAdded 04/03/26

R$149

Fruit Frenzy MaterialsAdded 03/27/26

R$149

Midnight Building MaterialsAdded 03/20/26

R$149

Athenian Building MaterialsAdded 03/13/26

R$149

Starflare Building MaterialsAdded 03/06/26

R$149

Botanical Building MaterialsAdded 01/20/26

R$149

Since release and badges

Since launch 10/30/23 (1094d)

Visits / day+31.18Klifetime daily avg

Favs / day+134lifetime daily avg

Badges (24h)+139across 1 badges

Most awarded (24h)+139Welcome to e.l.f. UP!

Total badge awards69.76Kacross 1 badges

Active milestones (last 24h)	Added	24h awards	Total earned
Welcome to e.l.f. UP!(92.8%)	02/10/26	+139	69.76K

Description

Like and join the group for $5,000 in-game cash! Introducing WHAT THE H.E.L.F.?!, our newest update bringing haircare to e.l.f. UP! 💖 🏢 NEW: MULTI-STORY TYCOONS +🧴NEW HAIR CARE CRAFTING & More! Create all-new haircare holy grails with the brand-new Hair Care Crafting Station! Craft products including: 🫧 Signature Shampoo 💧 Signature Conditioner ✨ Strengthening Oil 💖 3-in-1 Cream Tube + Wand 🪮 Anti-Frizz Spray 💅 Welcome to e.l.f. UP!, the ultimate makeup tycoon experience! 💄 Build, design, and grow your very own beauty empire in the biggest update yet! 🌎 Explore an all-new, expanded map with multiple new areas to discover. 🏬 Customize every part of your store, including furniture, walls, floors, windows, and ceilings. 💋 Craft custom makeup products, stock your shelves, and hire employees to grow your empire. Brought to you by e.l.f. This experience may contain advertising. Some items and features may require payment using Robux.

Polled every 1 h

Simulation · Tycoon2 years old#19659 by players#7793 in Simulation

Makeup Store Simulator 💄 e.l.f. UP!

byEe.l.f. UP!·146,104 favorites

▼ 2 (66.7%)since 08:00 AM

3 08:00 AM

Counted by Baseplate since 10/27/26 · refreshed every 1 h

24h peak3last 24 hours

Peak since tracked310/28/26

Approval96%330.92K likes

Total visits34.11M~31.18K/day (lifetime)

Favorites146.1K+134/day (lifetime)

On Roblox1,094 d10/30/23

Why it changed

vs this time yesterday

The comparison appears once we have a count from this hour yesterday.

Updates

Average players before the release, and in the first 3h and 24h after

CSV Updates

Updated	Release / milestone	Online before	First 3h	First 24h / Reach
10/19/26	Game PassCashier NPC (399 R$)	—	—	R$399
08/31/26, 15:52 UTC	Roblox updateRoblox place update	—	—	—
07/03/26, 03:50 UTC	Game eventBIG FOOT QUEST! PLAY NOW!	—	—	—
06/16/26, 18:00 UTC	Game eventwhat the h.e.l.f.? PLAY NOW!	—	—	—
06/10/26	Game PassCEO (2499 R$)	—	—	R$2,499
05/29/26, 21:00 UTC	Game event🔨 Building Improvements Effects + Improvements!	—	—	—
05/22/26, 21:15 UTC	Game eventTHE DOUBLE EVENT PLAY NOW	—	—	—
04/27/26	Game Passe.l.f. Made Millionaire Pack (999 R$)	—	—	R$999
04/24/26	Game PassSci-Fi Decorations (149 R$)	—	—	R$149
03/31/26, 23:35 UTC	Game event🚨 Vanity Vandals Event! PLAY NOW!	—	—	—
03/12/26, 21:05 UTC	Game eventNEW SHERBET PUNCH EVENT! PLAY NOW!	—	—	—
02/26/26, 20:35 UTC	Game eventDescubre e.l.f.ecto EVENT Play Now!	—	—	—
02/10/26	New badgeWelcome to e.l.f. UP! Welcome to e.l.f. UP! Open your first makeup store and shine.	—	—	69.76K earned+139 / 24h
02/06/26, 23:30 UTC	Game eventSUPER BOWL EVENT IS LIVE! PLAY NOW!	—	—	—