Measured: an average of 11 online over 4d, about 7.9K hours of play a month. Roblox's reports: creators were paid $403M for about 34B hours in Q3 2026, or $0.0119 an hour. Our model: its shop is not read yet, so ×0.2 / ×1 / ×3. Roblox publishes no revenue per game, so the real figure can differ several times over. Roblox's report ↗
Updated 11/05/26, 06:39 UTC. Online since the update: −33.3% against the hour before it.
Over the last 7 days the game averages ~1.8K visits/day compared with 6.1K/day across 47 days since release.
| Updated | Release / milestone | Online before | First 3h | First 24h / Reach |
|---|---|---|---|---|
| 11/05/26, 06:39 UTC | ReleaseRoblox place update | 6 | 4 −33.3% | waiting for 24h |
| 11/05/26, 04:20 UTC | ReleaseRoblox place update | 5 | 4 −20% | waiting for 24h |
| 11/05/26, 01:28 UTC | ReleaseRoblox place update | 6 | 6 0% | waiting for 24h |
| 11/04/26, 14:17 UTC | ReleaseRoblox place update | — | — | — |
| 11/04/26, 07:15 UTC | ReleaseRoblox place update | — | — | 5.3 |
| 11/03/26, 07:20 UTC | ReleaseRoblox place update | — | — | 6 |
Your friends said they knew a place. You're all cows now. 🌿 Eat grass and unlock upgrades. 🎩 Collect your favorite outfits. 🚣 Explore, fish, and raft with friends. 🐄 Graze solo, or form a herd. 🏡 Build a home in Cow Town. 🎯 Launch yourself from a catapult. Be a cow, get carried away. Alpha V2.2.1 - Nature, Dogs, and Cats.
| Day | Average | Peak | + Visits |
|---|---|---|---|
| 11/05/26 (Thu) · today | 5 | 6 | +416 |
| 11/04/26 (Wed) | 6 | 6 | +2.3K |
| 11/03/26 (Tue) | 6 | 6 | +774 |
| 11/02/26 (Mon) | 12 | 13 | +2.3K |
| 11/01/26 (Sun) | 20 | 20 | — |
| 10/28/26 (Wed) | 10 | 10 | — |
| Lifetime daily avg (47d since launch) | — | — | +6.1K/d |
Your friends said they knew a place. You're all cows now. 🌿 Eat grass and unlock upgrades. 🎩 Collect your favorite outfits. 🚣 Explore, fish, and raft with friends. 🐄 Graze solo, or form a herd. 🏡 Build a home in Cow Town. 🎯 Launch yourself from a catapult. Be a cow, get carried away. Alpha V2.2.1 - Nature, Dogs, and Cats.
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