Horses: Eggs to Gallop

Measured: an average of 181 online over 2d, about 130K hours of play a month. Roblox's reports: creators were paid $403M for about 34B hours in Q3 2026, on average $0.0119 an hour. Our model: big games earn more per hour than small ones, ×0.41 at this size; its shop is not read yet, so ×0.2 / ×1 / ×3. Roblox publishes no revenue per game, so a single game's real figure can differ several times over, sometimes tens of times. Small games with the same players earn very different money, so the range here is widened 3 times each way. Of the 9 author reports we read on DevForum about games under 1,000 online, 8 fall inside the range for this kind of shop. The width comes from those same reports. Roblox's report ↗

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